MARKETING

Marketing Strategy

PRODUCT

• Manufacturing of handmade organic fertilizer ‘mol’
• Spinach Mol for fertilizer provider on tree growth hormone
• Food waste Mol for booster fertilizer plant roots
• Banana Mol for booster steel of flowering and fruiting

PRICE

The price offer is very reasonable and for the overall market price now. With it we are very confident that customers are satisfied with our price offer

• Price cut to regular customers
• Bulk pricing
• RM 15 (500ml bottle)
• RM 28 (1litre bottle)

 PROMOTION

• Put a lot of banners in urban areas also in plantation areas so that farmers will be interested in our products.
•  Use social media like facebook or Fb Ads.
• We introduce ourselves by making charity with the public
• We also reviewed to the fields to show a demo of how to use fertilizers to a tree and give more explanation.

PLACE

Our facility is easy to locate and we have mapped out plans to develop a wide distribution network all around area Lawas and throughout the Sarawak. The location is also very easy to find by customers. Besides BAMOSEM companies have put a lot of signs in many areas of their store location and very easy to find by customers


Date : 30.12.2016

Participant :
Nornabilah Faira binti Mohd Ali             S23079

Nurul Liyana Bt Hamzah                       S21994
Siti Aqilah Bt Bahrom                           S23098
Nurul Zulfa Bt Shari                              S22974
Mohd Aidil Fakri Bin Mat Zami           S22258
Muhammad Fauzie Bin Mohd Razmi   S23110